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The online insurance industry

Davide Casaleggio article extract

The market

The Italian insurance market is made up of about 250 insurance companies that charge about 10% of the European total in premiums [1].

Since July 1, 1994, they have freedom of decision to be fixed for policies, which has led to considerable competitiveness (especially after the conviction of cartel agreements in the last years of the last century). Of these companies, 62% (weighed by number of employees) have somehow adopted the internet channel [2] (with a hard core of 14% that has adopted it significantly). Shortly compared to 92% in Germany and 74% in average in Europe of 7.